Growth Marketer OKR Examples

Establish a systematic framework to run growth experiments

The goal of this objective is to develop a growth testing approach for existing and new employees

• Complete diligence and test 3 different product analytics tools
• Suggest a monthly budget for a growth marketing stack
• Create new architecture for web / mobile to run experiments

Run 10 growth experiments to get new customers and reduce churn

The goal of this objective is to increase company's revenue

• Suggest 5 metrics to measure the success rate
• Run 3 design thinking workshops to prioritize growth levers for experiments
• Launch 10 experiments by the end of March

Establish a culture of data-driven decisions

The goal of this objective is to have a better decision making approach within our company

• Complete integration of a solution to document all wins and learnings
• Integrate the solution into the current growth workflow
• Document at least 10 latest experiments and report to the CMO