Growth Designer OKR Examples

Design new growth-related features

The goal of this objective is to come up with feature requests based on customer feedback

• Survey 100 current active customers
• Report about 10 pain point the prevent our mobile app to grow
• Develop and launch 3 experiments to test the new proposals

Advocate and teach other designers how to use A/B testing

The goal of this objective is to establish a culture of experimentation

• Show examples of the latest 5 tests and examples for 3 other companies
• Run 3 interactive workshops and show how to setup a new test
• Present 1 new training program for the next quarter

Create wireframes for the new mobile app

The goal of this objective is to develop a product that everybody wants

• Create a report based on findings from 100 hotjar recordings
• Run 1 design thinking workshop to test 3 new user flows
• Use data from the report and design thinking to create a prototype