Startup Sales OKR Examples

Build and manage sales pipeline

• Implement Pipedrive as the main sales CRM solution
• Visualize and setup sales cycle as a Kanban board
• Run 1 workshop to teach sales team on how to use Pipedrive

Develop accurate forecasting

• Develop 3 different algorithms
• Test new algorithms to find the best performing one
• Deploy automated forecasting report

Nurture prospects through email, direct mail, and social media

• Setup 1 email marketing automation campaign from all touchpoints
• Setup 1 direct mail campaign for power users
• Invite 100 power users to our closed Facebook group

Increase MRR from $20k to $35k of our mobile app

• Develop 10 upsell initiatives
• Launch 3 sales campaigns to move users from free to paid accounts
• Develop 2 incentives programs for customers

Reduce churn rate by 10% for our mobile app

• Survey 50 churned customers to understand the reasons for churn
• Create and launch 2 customer churn prevention campaigns
• Develop a machine learning algorithm to identify churn

Setup marketing automation to reduce customer support tickets

• Analyze the last 100 customer requests
• Create 10 new help materials and publish them to our help section
• Establish benchmark and monitor the weekly volume of tickets

Help customers up to 100 employees to increase customer engagement

• Develop at least 3 new use cases for each customer
• Provide technical support to launch new engagement campaigns
• Measure satisfaction based on the NPS survey at least 8+

Manage new customer acquisition in DACH's startup scene

• Find 10 key startup events in the DACH's startup scene
• Develop sales materials and attend every key startup event with a presentation
• Sponsor at least 5 key events and generate more than 50 new leads