Startup Product Development OKR Examples

Deeply understand the needs of our customers

• Run 50 customer interviews based on the mom's test
• Develop 3 customer personas based on the interviews
• Record 100 user sessions and create 1 report with actionable insights

Collaborate with designers to create a simple customer experience

• Run 3 design thinking workshops with marketing, sales, dev and support
• Develop at least 3 prototypes for our payment module
• Test prototypes, gather customer feedback and propose 1 final solution

Write our strategy and deliver business outcomes

• Create 1 V2MOM strategy paper
• Get approval for V2MOM and breakdown strategy into actionable steps
• Develop 1 product backlog ensure development resources

Lead core team of engineers and designers to build amazing products

• Develop 1 culture deck like Netflix
• Establish weekly 1on1 meetings with every team member
• Perform written quarterly performance reviews by the end of Q2

Evolve end-to-end product vision, strategy and execution to meet company goals

• Develop a 1-page product strategy document
• Develop 3 high level OKRs for each team for the next quarter
• Measure and monitor OKRs completion rate (stay over 60% completion)

Develop a constant prioritization feedback loop

• Gather automated feedback for every churned user with at least 3 questions per user
• Propose 10 new actionable product improvements based on the churned user report
• Implement at least 3 new changes to the current product by the end of March

Launch campaigns to increase our MRR from $100k to $150k

• Run 10 A/B tests to increase the conversion rate by 25%
• Launch 3 automated onboarding campaigns
• Develop 1 sales scoring algorithm and integrate into our CRM