Startup Marketing OKR Examples

Develop the annual strategy for performance and paid channels

• Create machine learning forecasting algorithm for budget
• Develop 12 new marketing campaigns to grow by 15% YoY
• Present the annual strategy to the board and get an approval of the budget

Develop and manage the performance marketing budget

• Build 5 marketing costs and revenue report broken down by channels
• Get approval for the proposed budget, stay under $500k / year
• Deploy automated bid management solution to reduce costs by 20%

Identify new user acquisition channels, test and measure

• Launch 5 test campaigns on Linkedin and generate at least 20 leads
• Launch 5 test campaigns on TikTok and generate at least 50 leads
• Launch 5 test display campaigns and generate at least 20 leads

Develop new content strategy and messaging framework

• Run 1 value curve analysis across top 10 competitors
• Develop, test and deploy marketing diamond framework
• Present 1 sentence value proposition and test with at least 50 customers

Create a sustainable content strategy for our website

• Create an automated weekly reporting on the best performing content pieces
• Create 1 content production plan including monthly budgets
• Create 1 content distribution plan including monthly budgets

Cultivate a network of writers and producers to co-create new content

• Test 5 new ghostwriters from Upwork
• Test 5 new ghostwriters from Fiverr
• Pick 3 ghostwriters to create 30 new blog posts about our new mobile product

Craft new branch strategy and apply to all touchpoints

• Create 1 competitor landscape map to understand positioning
• Define channel strategy for at least 50% monthly growth
• Develop 10 actionable KPIs to measure growth and implement changes

Conduct customer research and define target personas

• Survey 20 power users
• Run 1 workshop to define 2 target personas
• Validate 2 target personas through additional 20 customer interviews