Startup Growth OKR Examples

Create landing pages and targeted ads

• Launch 5 new landing pages for the spring campaign
• Launch 10 targeted Ads campaigns for the sprint campaign
• Acquire more than 100 new users by the end of Q2

Develop and execute our new growth strategy

• Introduce and launch 5 new growth tactics
• Develop a new growth plan (roadmap) for the next 6 months
• Get approval from the board by the end of Q1

Acquire new users and convert them into customers

• Setup 2 marketing automation campaigns from registration to activation
• Setup 2 marketing automation campaigns from activation to upgrade
• Setup 2 marketing automation campaigns for user re-activation

Report on the performance of paid and organic marketing efforts

• Establish a benchmark for measuring paid and organic marketing
• Create 1 weekly automated reporting for the C-level
• Install full-stack marketing analytics solution

Achieve excellent customer support performance

• Establish customer happiness score reporting
• Answer 50 new customer tickets per week
• Improve customer happiness score by 50% by the end of Q4

Conduct direct user outreach to increase sales

• Outreach to every newly registered user within 8 hours of registration
• Onboard at least 50 new users till the end of September
• Create 1 findings report on how to improve onboarding and customer help section

Develop reporting with clear insights and actionable steps

• Setup product analytics solution
• Create 3 dashboards for marketing, sales and product
• Report 5 findings on how to increase free to paid ratio

Launch a new set of growth hacking initiatives to increase the lead to paid ratio

• Launch 5 quick win growth hack tactics to increase conversion rate
• Launch 5 quick win growth hack tactics to increase activation rate
• Launch 5 quick win growth hack tactics to reduce churn rate

Manage B2B marketing channels to identify and nurture leads

• Setup 1 marketing automation funnel
• Create 1 scoring model to identify customers who will churn
• Setup 1 direct marketing campaign to prevent churn