Sales Engineer OKR Examples

Hold live demonstrations of our product to channel partners

The goal of this objective is to provide more information to key channel partners

• Find 10 key partners across 5 regions
• Develop and launch 1 fully automated sales funnel
• Run 10 live demos and subscribe each partner to the sales funnel

Create and present a competitive landscape across the database industry

The goal of this objective is to create an advanced competitive landscape analysis

• Survey 100 potential clients and create 1 final report on tool usage
• Create and present 1 competitive report with man. 5 competitors included
• Create an action plan with 10 potential strategies to overcome competition

Provide 95% support satisfaction to channel partners

The goal of this objective is to keep our channel partners happy ;-)

• Install NPS software solution to measure channel partner satisfaction
• Create 1 weekly automated report for all department heads
• Run 2 design thinking workshops across marketing, sales and dev and develop 1 new strategy

Increase revenue by $500k

To understand and showcase the technical capabilities of the company's products to potential customers

• Achieve $500k in revenue from sales
• Increase customer satisfaction by 20%
• Develop and implement new sales strategies

Increase customer retention rate

To provide technical support and guidance to existing customers

• Achieve a customer retention rate of 80%
• Reduce customer churn by 10%
• Increase customer satisfaction by 10%

Expand customer base

To identify and target potential new customers

• Increase number of new customers by 15%
• Develop and implement new marketing strategies
• Increase customer satisfaction by 10%

Enhance product knowledge and technical expertise

To continuously improve product knowledge and technical expertise

• Attend at least 2 industry conferences per year
• Complete at least 2 technical certifications
• Conduct monthly product training sessions for sales team

Build and maintain customer relationships

To develop and maintain strong relationships with customers

• Conduct monthly check-ins with at least 10 key customers
• Attend at least 2 industry events per quarter
• Participate in at least 2 customer advisory boards

Identify and address customer needs and pain points

To analyze and understand customer needs and pain points

• Conduct at least 2 customer surveys per year
• Develop and implement new product features based on customer feedback
• Increase customer satisfaction by 15%