SaaS Product Development OKR Examples

Define and manage the roadmap for the next 12 months

• Survey 100 power users to get at least 5 missing product features
• Run 2 innovation workshops with dev and marketing to create prototypes for missing features
• Show prototype to 50 power users and get improvement recommendations

Conducts experiments and run A/B tests to lift conversion rate

• Find top 10 best performing landingpages and create automated metrics report
• Create 3 new version of each of the top 10 pages
• Launch 10 A/B tests and present final results to the marketing team

Develop product value proposition and benefit narratives

• Develop 1 strategy canvas
• Create 1 buyer utility map
• Apply insights from strategy canvas and buyer utility map to create four actions framework

Develop and execute a go-to-market strategy for our mobile app

• Create 1 report about top 5 competitors in US
• Create 1 action plan based on the competition and internal budgets
• Present the action plan and get approval from the management board

Develop consumer growth KPIs with product and marketing

• Run 1 workshop to define the north star metrics for the mobile app
• Breakdown the north star metric into 5 measurable inputs (metrics)
• Setup 1 automated report for marketing, product and c-level

Understand user behavior and become the voice of the user

• Call 20 power users and run interviews
• Develop 1 positioning map of our product vs. competitors
• Create 3 user personas for marketing to provide better customer insights

Own the squad's experimentation and backlog strategy

• Draft 10 initiatives to push for quantifiable improvements in UX
• Implement self-service A/B testing platform for product owners
• Implement product analytics solution and configure to measure top 10 metrics

Own the tracking definition and ongoing reliability of the user data

• Create 1 tagging plan and share the plan across marketing, product and dev
• Finalize tagging of the mobile product at least 90% of the events are tracked
• Make sure 90% of the events are tracked by the end of this quarter

Embed yourself in one of the product domains (onboarding)

• Identify 3 crucial topics where research can help to improve conversion rate
• Provide 3 solutions as prototypes and survey 10 customers
• Launch 1 best performing solution by the end of Q3