SaaS Marketing OKR Examples

Drive web traffic and convert visitors to leads

• Create 1 long-term SEO action plan for the next 6 months
• Build 100 new high-quality backlinks
• Setup marketing automation to support each of the 5 sales stages

Deliver programs that drive sales pipeline

• Launch 3 product activation campaigns
• Launch 3 product re-engagement campaigns
• Setup 1 trigger to Hubspot to report on churned users in real-time

Conduct user research and establish user analytics

• Run 10 customer interviews based on the mom test approach
• Launch segment.com integration and funnel data to Amplitude
• Record 100 user sessions with Hotjar and find 10 product improvements

Launch new features and create narratives to win customers

• Launch 3 most asked features by the end of Q1
• Survey 50 customers and get feedback and value proposition of the product
• Provide 1 written report to the CMO with 10 recommendations

Develop positioning, messaging and competitive differentiation

• Run 1 value curve analysis across 10 top competitors
• Finalize the four actions framework to reconstruct buyer value elements
• Survey 50 existing users on the new value proposition

Conduct funnel optimization to increase the conversion rate

• Create 1 report on the 5 key customer touchpoints during the first 24hrs
• Run 1 design thinking workshop to create a new onboarding flow
• Run 1 A/B test to measure the impact on the conversion rates