SaaS Growth OKR Examples

Create new customer onboarding strategy

• Survey last 20 new customers
• Develop 5 drivers for fast time to value within the product
• Design and test 2 prototypes with the new onboarding flow

Design and launch a highly scalable a/b testing strategy

• Select 2 platforms for drag and drop a/b testing w/o dev involvement
• Run a POC and choose 1 platform
• Create a plan for integration and launch by the end of this quarter

Share insights, metrics and analytics reports with product

• Create 5 mixpanel dashboards for product, marketing, sales, dev and support
• Launch automated weekly reports with the most important growth metrics
• Create a monthly action plan report for each department with at least 3 recommendations

Develop and launch multichannel marketing campaigns

• Select 2 best performing channels
• Create 10 new campaigns for each channel
• Launch 20 campaigns and generate 10 new leads

Create a new set of campaigns to drive customer engagement

• Launch 10 new marketing automation campaigns for re-engagement
• Launch 5 push notifications campaigns for re-engagement
• Present final results including growth metrics to the CMO by the end of Q3

Launch analytics to measure the end-to-end conversion funnel

• Create 1 tagging plan for mobile, web and desktop applications
• Select 1 platform that covers all the needs from the tagging plan
• Deploy 1 platform and create 1 automated weekly report as a POC

Generate 20 new B2B leads via various acquisition channels

• Launch 2 new Linkedin B2B campaigns with max. spend of $1000
• Launch 2 new Google Ads campaigns with max. spend of $2000
• Present 1 report with the campaign metrics to the CMO

Contact all incoming leads both by phone and digitally

• Setup a system to call incoming leads within 4 hours of registration
• Setup a marketing automation tool and schedule 3 marketing campaigns
• Create 2 marketing re-engagement campaigns for churned leads

Create report of CRM data to launch high engagement campaigns

• Define 10 metrics to measure high engagement
• Create 1 skeleton report for marketing and product
• Launch 2 POC campaigns to check metrics validity