Product Manager OKR Examples

Develop and test a concept for our new mobile wallet

The goal of this objective is to create a new mobile wallet concept

• Find top 10 competitors and find at least 3 pain points where we can beat them
• Design 3 clickable prototypes in Figma
• Run 5 focus groups sessions to pick the final solutions

Create competitive analysis across all geographical regions

The goal of this objective is to define a blue ocean product strategy

• Run a value curve analysis and present to Head of Product
• Define a roadmap to remove, improve or introduce new features
• Get resources approval for Q3 to deploy the strategy

Build a rapid innovation process

The goal of this objective is to define a set of innovation tools together with Design, Research and Engineering

• Define 10 most innovative approaches/techniques for rapid innovation
• Run 3 innovation workshops across Marketing, Design and Engineering
• Document the new rapid innovation process in Confluence

Increase Revenue by 50%

• Test 3 new paid acquisition channels
• Launch at least 2 A/B tests to experiment with pricing
• Analyze conversion flow and prepare a list of 10+ recommendations for improvement

Increase customer satisfaction by 15%

To improve customer satisfaction

• Conduct at least 10 customer interviews per quarter
• Run at least 2 design thinking workshops per quarter
• Provide feedback to developers within 24 hours of receiving it

Increase user engagement by 10%

To increase user engagement

• Implement new features based on customer feedback
• Conduct A/B testing on key features
• Monitor user engagement metrics and make adjustments as needed

Reduce product defects by 30%

To improve product quality

• Implement a comprehensive QA process
• Conduct regular code reviews with developers
• Monitor and track product defects and implement solutions to fix them.