Nonprofit Volunteer Recruitment OKR Examples

Start a new social media campaign to recruit 10 new volunteers

• Create at least 50 new creatives for the next 6 weeks
• Plan and write content for at least 50 social media posts
• Schedule all posts via Buffer and get at least 10 likes per post

Develop flexible volunteer opportunities

• Launch short-term volunteer opportunity for 3 months
• Launch mid-term volunteer opportunity for 6 months
• Launch long-term volunteer opportunity for 12+ months

Launch support and onboarding for new volunteers

• Run 3 online workshops for every new volunteer
• Setup weekly 1on1 meetings during the first 4 weeks of entrance
• Implement a feedback system to gather monthly feedback

Launch volunteers featuring campaign on social media

• Launch 1 campaign per week on Twitter
• Launch 1 campaign per week on Facebook
• Launch 1 campaign per week on Linkedin

Start recruiting through your current volunteers

• Implement an incentives program for volunteers to invite friends
• Launch 1 marketing automation campaign to reach all donors
• Launch monthly volunteers group events to invite their friends

Create a volunteer job/project opportunity online board

• Setup a wordpress job board theme on a subdomain
• Connect wordpress opportunity board to Facebook, Linkedin and automate posting via Buffer
• Post 1 weekly new project opportunity

Target repeat donors to become volunteers

• Run 1 data analysis to identify repeat donors
• Contact each repeat donor via phone and digitally
• Setup refer a friend program for repeat donors