Nonprofit Fundraising OKR Examples

Redesign new website with a focus on fundraising

• Increase the loading speed from 70 to 95 points
• Launch new user flow from homepage to donation page
• Replate all stock images with images from our events

Establish a new social media channel strategy

• Ask every website sponsor to subscribe to our Facebook and Twitter
• Gain 300 new followers for Twitter by the end of Q2
• Gain 500 new followers for Facebook by the end of Q2

Implement an automatic subscription system for donations

• Recruit 2 developers to build wordpress plugin for automatic donations
• Create 1 project plan including deadlines and budgets
• Start a project and launch an automatic subscription system by the end of May

Develop nonprofit fundraising toolkit

• Build 3 audience profiles / user personas
• Run 1 design thinking workshop to create fundraising campaigns
• Launch 2 fundraising campaigns in January

Setup automatic re-engagement campaigns for donors

• Deploy 1 marketing automation platform to re-engage donors
• Create 3 marketing re-engagement campaigns
• Run 2 A/B tests to find the best value proposition

Launch Nonprofit Google Ads campaigns

• Sign up for Google Ads nonprofit program
• Develop 10 campaigns targeted toward main personas
• Launch 10 campaigns and create 1 automatic performance report

Launch virtual fundraising event in April

• Sign up for Webex nonprofit account
• Build an email list with min. 200 potential donors
• Run virtual event on 11th of April

Launch Shopify merchandise sales platform

• Develop 5 different t-shirt designs for our supporter's
• Setup and launch Shopify non-profit storefront
• Send a newsletter to our supporters and provide 20% off

Start peer-to-peer fundraising marathon

• Install 1 system that can provide peer-to-peer functionality
• Create 1 document kit for all supporters
• Launch incentive program for the best performing supporter