Social Media Manager OKR Examples

Create and develop a new editorial calendar for next quarter

The goal of this objective is to automate our social media campaigns

• Produce 100 unique social media posts for each platform
• Create social media self using guidelines for employees
• Submit all campaigns to Buffer and finalize the reporting

Optimize content for SEO campaigns

The goal of this objective is to get better organic traffic for our company website

• Develop 10 new landingpages for top 10 keywords
• Launch 10 new landingpages by the end of June
• Present the results and web metrics to CMO

Develop a new social media strategy for our mobile product

The goal of this objective is to be prepared for a launch of our new mobile offering

• Complete a report on buyer persona and finalize at least 3 profiles
• Write 100 new social media posts for Twitter
• Automate and launch a Twitter campaign on Buffer in June

Gain new 500 Twitter follower

• Retweet 5x a day tweets from authorities
• Retweet 3x a day artist or art in the NFT Space
• Post 1 tweet under the week and 1 thread on the weekend

Improve media delivery in the market of suppliers

• Increase the number of total subscribers in each of the social networks to 500+
• 40% of all subscribers have to be employees of industrial enterprises
• 30% of the subscribers have to be employees of IT companies

Increase the social media presence of our company in Germany

• Add 1000 new followers on LinkedIn/ Instagram
• Create a Linkedin publishing calendar and start publishing in January
• Restructure marketing campaigns by the end of February

Generate $100k in revenue from content initiatives

• Upsell at least 1 future partner on "presenting partner" spot (TikTok Opportunities)
• Launch 4 partnered live programs (YT or Twitch)
• Increase youtube growth by 50% month over month

Launch Youtube channel for developers

• Grow to 20k by the end of the year
• Launch at least 2 pieces of branded content weekly
• Launch at least 2 pieces of original content per month

Increase profit for the upcoming quarter

• Schedule 25 posts on Instagram
• Reach $2000 in sales from Instagram posts
• Publish 3 paid content pieces

Increase brand awareness and engagement on social media

Managing the EPO's online community, implementing social media marketing and communication campaigns, and optimizing the EPO's social media channels

• X% increase in followers on social media channels
• X% increase in engagement on social media posts
• X% increase in website traffic from social media referrals

Improve the quality and consistency of the EPO's social media content

Coordinating social media content creation, including text, audio, visual, and multimedia formats

• X% improvement in the average quality score of social media content
• X% increase in the use of multimedia formats in social media content
• X% increase in positive feedback on social media content

Increase the reach and impact of the EPO's social media presence

Managing influencer campaigns and monitoring social media trends to stay relevant and effective

• X% increase in the number of influencer collaborations
• X% increase in the number of social media mentions and hashtags related to the EPO
• X% improvement in the EPO's social media sentiment score

Improve the knowledge and skills of the EPO's staff and external partners in social media marketing and communication

Preparing and conducting presentations, coaching and training, and supervising external service providers

• X% improvement in the average knowledge test score of staff and external partners on social media marketing and communication
• X% increase in the number of staff and external partners attending social media marketing and communication training
• X% improvement in the performance of external service providers in achieving social media strategy and campaign objectives

Increase brand awareness and engagement on social media channels.

To be part of the Brand Team and shape the European-wide mission of making investing culturally relevant from a social media and community steering point.

• Increase the number of followers on all social media channels by 25% within the next quarter.
• Increase engagement on all social media posts by 15% within the next quarter.
• Increase the average time spent on our social media channels by 10% within the next quarter.

Create compelling content that resonates with our target audience.

To develop engaging content series and narratives across our social media channels to engage and interact with our community while also growing our channels’ reach.

• Develop and implement a content calendar that aligns with our overall marketing strategy.
• Publish at least 3 pieces of content per week on each social media channel.
• Measure and analyze the success of each piece of content and use the insights to improve future content.

Ensure consistent and high-quality content across all social media channels.

To drive the editorial direction of all our social media channels, developing and planning the content for the whole social media team on a global level to then be adapted for local needs.

• Create a content strategy that outlines the goals, target audience, and tone of voice for each social media channel.
• Work with the local teams to adapt the global content for their specific markets.
• Conduct regular audits of the content on each social media channel to ensure it aligns with the content strategy.

Grow our presence and engagement on new social media channels.

To own the management of several social media channels for our community such as Facebook, Instagram, LinkedIn and Twitter and launch new ones such as TikTok and YouTube.

• Launch and manage the TikTok and YouTube channels.
• Grow the number of followers on TikTok and YouTube by 20% within the next quarter.
• Increase engagement on TikTok and YouTube posts by 10% within the next quarter.

Increase brand awareness

To grow Babbel’s presence on social media for German-speaking markets

• Increase social media followers by 10%
• Increase engagement on social media posts by 15%
• Increase website traffic from social media by 20%

Increase content production

To produce regular content for Babbel Magazine and social channels

• Publish 3-5 articles per week for Babbel Magazine
• Collaborate with designers, video producers and editors to create regular content for social channels
• Track and analyze content performance to improve content strategy

Increase community engagement

To engage with existing and potential audiences on social media

• Respond to customer inquiries and comments within 24 hours
• Create and implement a community engagement strategy to increase user-generated content
• Moderate online community to maintain a positive brand image

Increase positive media coverage

To improve Babbel’s public image and reputation

• Secure 3-5 media placements per week in relevant publications
• Develop and maintain relationships with key journalists and influencers
• Track and analyze media coverage to improve PR strategy