SEO Manager OKR Examples

Develop a SEO strategy for our new B2B product

To support the launch of our new product in the B2B area and get organic traffic.

• Analyze top 5 competitors on Google on the German, Italian and French markets and create a report with recommendations
• Workout evergreen content marketing plan for 3 markets and define the budget
• Deploy at least 5 articles on each of the 3 markets and get first 100 new visitors

Create an evergreen content hub for our SaaS business product.

The idea is to create helpful content for our customers about the benefits of our SaaS product.

• Figure out the pain points, questions and problems of our SaaS customers and create a content marketing plan
• Create and publish 30 evergreen high-quality content pieces bucketed by pain points of our customers
• Define a content measurement strategy, develop a dashboard to monitor daily metrics

Develop a comprehensive competitive analysis to make a decision about the budget.

Our business needs to make a decision about the SEO budget for the next year.

• Systemize SEO competitive analysis and develop a single template for further usage
• Run a full analysis on 20 SEO metrics and create a ranking among competitors with suggestions
• Create a SEO budget deck with 3 scenarios and present to board of directors

Becomes authority in the market

• Reach 1st place on Google for a specific keyword
• Double the number of leads (end customer) registered per month
• Increases the number of customers through brand awareness

Achieve 1st place Google rankings for the main keywords

• Define a list of max. 5 keywords to rank
• Acquire 100 high-quality backlinks
• Implement great looking UX/UI and increase the speed of loading to 95

Become #1 in Google search for important keywords

• Rank among top 5 positions for "sell software systems" until May
• Appear on the first page for "software integrations" by the end Of May
• Rank among top 5 positions for "provide software support"

Increase search rankings and organic traffic to our consumer and enterprise offerings.

Proactively identify and execute technical site improvements for SEO.

• Increase search rankings for targeted keywords by X% within 6 months.
• Increase organic traffic to our consumer and enterprise offerings by X% within 6 months.
• Develop and implement a successful backlinking strategy, resulting in X% more high-quality backlinks within 6 months.

Improve visibility and traffic to our website through targeted keyword optimization.

Perform ongoing keyword research to guide content teams.

• Increase the number of keywords in our target keyword list by X% within 6 months.
• Increase the search visibility of our targeted keywords by X% within 6 months.
• Increase the traffic to our website from targeted keywords by X% within 6 months.

Stay up-to-date with competitors' SEO strategies and improve upon them to maintain a competitive edge.

Monitor competitors' SEO initiatives and organic visibility.

• Conduct regular competitor analysis to identify opportunities and threats.
• Implement and track the performance of competitive SEO strategies, resulting in X% improvement in organic traffic within 6 months.
• Develop and implement a plan to improve upon areas where competitors outperform us, resulting in X% improvement in organic traffic within 6 months.

Increase the number and quality of backlinks to our website to improve search visibility and traffic.

Lead the backlinking strategy and execution.

• Develop and implement a backlinking strategy, resulting in X% increase in the number of backlinks within 6 months.
• Increase the quality of backlinks by X% within 6 months, as determined by an industry-standard backlink analysis tool.
• Increase the traffic to our website from backlinks by X% within 6 months.

Improve the technical performance and user experience of our website to increase visibility and traffic.

Execute first-class onsite and offsite optimization.

• Increase the website's overall performance, as determined by industry-standard tools, by X% within 6 months.
• Increase the number of pages with optimized on-page elements, such as meta titles and descriptions, by X% within 6 months.
• Increase the number of pages with high-quality, relevant external links by X% within 6 months.

Ensure that optimization projects are executed efficiently and effectively, and that their performance is tracked.

Manage optimization projects and report on performance.

• Develop and implement a project management system for optimization projects, resulting in X% increase in project efficiency within 6 months.
• Track and report on the performance of optimization projects, including key metrics such as search rankings and organic traffic.
• Provide regular updates on the performance of optimization projects to relevant stakeholders.

Increase organic search traffic to bikester.dk and campz.dk

Optimize Danish online shops

• 30% increase in organic search traffic to bikester.dk
• 30% increase in organic search traffic to campz.dk
• 10% increase in organic search traffic to both bikester.dk and campz.dk

Improve search engine rankings for targeted keywords

Develop SEO strategy

• Top 3 ranking on Google for at least 5 targeted keywords
• Top 10 ranking on Google for at least 10 targeted keywords
• Top 20 ranking on Google for at least 15 targeted keywords

Understand the effectiveness of SEO efforts and make data-driven decisions

Monitor relevant KPIs and interpret data

• Track and report on at least 5 relevant KPIs on a monthly basis
• Conduct quarterly analysis of key metrics and make recommendations for improvement
• Implement A/B testing to optimize on-page factors and improve KPIs

Improve the technical and on-page SEO of bikester.dk and campz.dk

Further optimization measures

• Implement at least 5 technical SEO improvements on bikester.dk and campz.dk
• Conduct a thorough on-page optimization of at least 10 pages on bikester.dk and campz.dk
• Monitor the impact of optimization efforts on search engine rankings and traffic

Increase brand awareness and engagement through relevant, valuable content

Define content marketing strategy

• Develop a content marketing plan that aligns with business goals and target audience
• Publish at least 10 pieces of high-quality content on bikester.dk and campz.dk
• Increase social media followers and engagement by at least 15% through content marketing efforts

Collaborate effectively with other departments and service providers to implement optimization measures

Coordinate with internal and external teams

• Establish regular communication and coordination with internal teams such as development, graphics, and text/content
• Build and maintain relationships with external service providers such as freelance copywriters and content providers
• Ensure that all optimization efforts are completed on time and within budget