SEM Manager OKR Examples

Double conversion rates for the most promising campaigns

Current campaigns are driving qualified users to our platform, the goal is to get more users through campaign optimization.

• Identify top 10 campaigns and create at least 20 new ads per campaign to run experiments
• Create 3 new landing page variations, launch a/b tests and pick a winner
• Create 50 different remarketing lists, launch campaigns and get down to 5 most performing lists

Establish a new in-house auto-bidding solution

To move away from external bidding tools and develop own in-house knowledge for campaign optimization.

• Create a POC bidding application with the backend engineering team
• Launch 5 a/b tests in-house bidding tool vs. wordstream ppc bid management
• Fine-tune the algorithms to hit the benchmark of wordstream and make sure it's deployed into production

Find new channels to double the amount of traffic with at least 1% conversion rate

To support our growth we need to find new traffic sources and a relevant target audience.

• Launch 10 Tik Tok campaigns, benchmark against Google Ads and make a final report
• Launch 5 instagram campaigns, benchmark against Google Ads and make a final report
• Launch 3 pinterest campaigns, benchmark against Google Ads and make a final report