Product Marketing Manager OKR Examples

Finalize product buyer persona for marketing and sales

The goal of this objective is to know whom to target with our marketing

• Survey 100 most frequent customers
• Run 2 design thinking workshops to finish persona profiles
• Hold a series of workshops with marketing and sales by the end of July

Develop content marketing strategy for our new flagship product

The goal of this objective is to create a new content marketing strategy

• Conduct a deep-dive analysis and figure out the most used keywords
• Create a marketing plan for the next 5 months
• Launch first 5 campaigns and report the results

Find pain points and gaps in sales and marketing collaterals

The goal of this objective is to have better marketing and sales promo materials

• Complete an analysis of the current product portfolio till the end of June
• Complete analysis of all collateral and present the results to Cx
• Get approval for changes and modify the materials till the end of June