Product Marketing Manager OKR Examples

A list of real-world OKR examples for a(n) Product Marketing Manager. You can use them either in our app or in the platform of your choice. Need help to create your OKRs? Contact us.

Finalize product buyer persona for marketing and sales

The goal of this objective is to know whom to target with our marketing

Survey 100 most frequent customers
Run 2 design thinking workshops to finish persona profiles
Hold a series of workshops with marketing and sales by the end of July

Develop content marketing strategy for our new flagship product

The goal of this objective is to create a new content marketing strategy

Conduct a deep-dive analysis and figure out the most used keywords
Create a marketing plan for the next 5 months
Launch first 5 campaigns and report the results

Find pain points and gaps in sales and marketing collaterals

The goal of this objective is to have better marketing and sales promo materials

Complete an analysis of the current product portfolio till the end of June
Complete analysis of all collateral and present the results to Cx
Get approval for changes and modify the materials till the end of June