Content Manager OKR Examples

Building trust with within our target audience

Creating useful, interesting and valuable content builds a strong foundation for a long term relationship.

• Create 2 whitepapers and drive 100 users with a min. conversion rate of 5%
• Develop 5 customers case studies with the goal to increase trust for incoming leads
• Find out and deploy a measurement instrument with a metrics to track trust among new leads

Develop a set of purchase driven content strategies

The goal is to create content for consumers not only to interact but also leads them to make a purchase.

• Write 5 evergreen articles on the immediate benefits of our product and publish them online
• Establish a measurement dashboard to measure the view to conversion rate ratio of evergreen content
• Develop a one-year content calendar based on the conversion metrics and get approval from the CMO

Create content repository for marketing

Building a repository of content marketing including images, videos, interesting ideas, memes. The repository is used to find engagement content.

• Create a Trello board as a content repository and submit 100 potential content ideas
• Run 5 two-hour workshops for max. 10 employees on how to use / add content to the repository
• Establish a dashboard to measure the number of new ideas and run a contest among our employees

Implementation of marketing strategy

• Develop a digital marketing plan to capture at least 10 leads per month
• Position brand in the digital cultural ecosystem as the #1 for SaaS consulting
• Expand digital community by 100 new subscribers

Increase website traffic and lead generation

Support with copywriting and weekly content creation

• Increase website traffic by 20%
• Increase number of leads generated by 15%
• Increase conversion rate by 10%

Increase brand awareness and customer engagement

Support with creative ideas for content distribution

• Increase social media followers by 25%
• Increase engagement rate on social media by 20%
• Increase number of mentions and brand mentions on social media by 15%

Increase sales and revenue

Assist with marketing and promotional activities

• Increase number of sales qualified leads by 30%
• Increase number of closed deals by 20%
• Increase revenue by 15%

Increase brand exposure and thought leadership

Conduct market research and highlight B2B marketing trends

• Increase number of industry publications featuring company by 20%
• Increase number of leads generated from thought leadership content by 15%
• Increase number of partnerships and collaborations with industry thought leaders by 10%

Increase efficiency and productivity

Assist marketing manager with day-to-day tasks

• Reduce time spent on administrative tasks by 25%
• Increase number of marketing campaigns launched by 20%
• Increase team satisfaction with workflow and processes by 15%