Chief Marketing Officer OKR Examples

Increase company brand awareness and engagement

Company brand awareness highly impacts the conversion rates of a SaaS business.

• Create 1 content calendar and assign team members
• Increase media spendings by 50% on Facebook in Q3
• Design 5 TikTok campaigns and run brand awareness surveys

Increase sales process and end conversion rate

The sales process is not delivering the right amount of leads from the funnel.

• Run a customer value research program with the growth team
• Drive $20M in VIP sales funnel
• Define scoring criteria for the incoming leads so sales can react immediately to potential VIP's

Define and align sales and marketing goals in Q3

Marketing is not aligned with the quality of traffic sales is expecting.

• Define 5 main scoring criteria with the ML team and a deploy scoring prototype
• Develop 3 ideation workshops to increase alignment with sales.
• Run a design sprint to identify internal levers

Open high potential markets

• Reach $400k MRR with small shippers in Q4
• Serve 90 million Americans with our delivery service
• Activate 130 cities in total

Reach objectives set by the management board

• Receive 80% positive feedback during Q1
• Reach 300 new customers
• Generate $50m in revenue in Q2