Ecommerce Marketing OKR Examples

Optimize our current storefront based on UX best practices

• Consult a conversion optimization agency to create 1 UX audit report
• Setup a technical backlog for improvements for the next 3 months
• Launch at least 5 UX improvements by the end of June

Develop a new Amazon marketing strategy and manage listings

• Setup new Amazon listing monitoring solution
• Benchmark our current rankings against top 3 competitors
• Launch Amazon sponsored campaigns for our top 10 best sellers

Develop new organic search marketing strategy

• Create 1 on-page report and benchmark against our top 3 competitors
• Increase loading speed by 50% to become the fastest loading website in our niche
• Develop a link building plan for the next 3 months and set a budget

Set and drive overall strategy for growing sales on Amazon

• Launch 5 sponsored product campaigns
• Drive 20% more reviews month over month
• Optimize top 50 best sellers for search to achieve avg. 3-5 search position

Monitor and respond to competitive activity as well as customer feedback

• Establish customer satisfaction index and measure NPS
• Monitor customer SEO and paid search activity and create 1 weekly report
• Decrease negative customer reviews by 30% through incentives

Track, measure, optimize and report on core KPIs

• Install Tag Manager solution and deploy Google Analytics
• Create 2 dashboards for marketing and tech (focus on UX metrics)
• Create 1 action plan based on the first monthly reporting

Maintain day-to-day maintenance of Shopify website

• Make 50 content updates over the quarter
• Setup and launch daily product update process to increase SEO rankings
• Deploy AI algorithm and write 500 product descriptions

Schedule A/B tests to improve user experiences and conversion rates

• Identify 5 touch points for optimization based on the user reports
• Launch 10 A/B tests based on the insights from the touch points report
• Create a final report and deploy changes to production

Develop and implement a strategy to drive customer loyalty and repeat purchases

• Setup automated marketing review program for high-value customers
• Setup automated re-engagement / bonus program for high-value customers
• Identify customers with high potential for churn and launch 1 re-engagement program

Improve product recommendation engine to increase conversion rate

• A/B test 3 different Shopify apps for recommendation
• Deploy best performing app into production by the end of August
• Create 1 dashboard to monitor business metrics in real-time

Launch and optimize customer acquisition campaigns

• Setup 5 new Facebook advertising campaigns with min. conversion rate of 1,5%
• Launch 5 new Google Ads campaigns with min. conversion rate of 1%
• Setup and launch product feed for Google Shopping and 5 product comparison sites