Ecommerce Manager OKR Examples

Manage and implement content strategies for SEO

• Partner with 10 freelance copywriters on Upwork
• Develop 1 content strategy map including main topics
• Publish 50 new blog posts till June

Execute email automation to drive retention, frequency, and loyalty

• Setup 1 marketing automation tool with Shopify integration
• Launch 6 marketing re-engagement campaigns for each customer touchpoint
• Launch 2 marketing summer sale campaigns

Monitor and report on KPIs across sales, traffic, and user behavior

• Finish setup of Google Studio and provide at least 3 dashboards
• Install Mixpanel to measure top 10 customer events
• Create and automate 3 monthly KPI reports

Deliver measurable growth through testing and optimization

• Develop 5 new product landing pages
• Run 10 A/B tests to increase conversion rate by 20%
• Launch 2 marketing campaigns to re-engage former customers

Turn raw data into actionable insights

• Create 3 funnel reports for registered, new and guest customers
• Setup ecommerce tracking to measure revenue and all related metrics
• Create 3 management reports for marketing, finance and development

Improve shop loading speed from 80% to 95%

• Create 1 on-page report with suggestions
• Launch 1 project for speed improvement based on the report
• Present results to the management board

Setup a system to monitor Amazon performance

• Setup 1 reporting system to track Amazon keyword rankings
• Setup 1 reporting system to track Amazon reviews
• Create an action plan with 10 actions for improvement

Launch Amazon sponsored product campaigns

• Analyze 10 competitors and create a list of products
• Install 1 auto-bidding / ads management solution for Amazon
• Create 1 management report after $10k spending

Create dashboards to display overall ecommerce business health

• Setup segment.com via Tag Manager
• Launch 1 data pipeline from segment.com to Snowplow and AWS
• Build 1 dashboard in AWS Quicksight and Snowplow with monetary and behavior metrics

Forecast and set goals for wholesale and Amazon channels

• Launch integration with AWS Forecast
• Create 3 forecasts for a month, quarter and year
• Automate forecasting for Amazon and wholesale