Ecommerce Director OKR Examples

Create and manage web content and operations

• Partner with 20 new freelancers from fiverr
• Create and present 1 content calendar for the next 3 months
• Publish 30+ articles in May

Partner with engineering to access new marketing stack

• Run 1 technical workshop to evaluate new marketing architecture
• Approve budget for marketing stack for the next 24 months
• Implement marketing automation solution by end of this quarter

Measure and report on timelines, quality and site KPIs

• Launch 3 Google Studio dashboards to measure timelines, quality and user behavior
• Create 3 management board presentations about current metrics
• Setup infrastructure for machine learning automatic forecasting

Introduce a new vision for our ecommerce platform

• Run 2 design thinking workshops to work on the vision
• Create 1 final one-page strategy document
• Run 3 strategy workshops across all employees

Improve user flow across the funnel

• Record 200 customer sessions
• Create 3 improvements / changes to the current flow
• Launch A/B tests and deploy the best performing version to production this quarter

Launch prioritization system based on the customer experience

• Install support platform to get all incoming support requests
• Run automated clustering algorithm from AWS to get at least 5 clusters
• Assign revenue value to each cluster and create 1 feature roadmap

Develop UX/UI strategy and goals

• Record 500 customer sessions and observe flaws in the process
• Create 1 strategy paper with goals, actions and budgets for the next 6 months
• Create 1 action plan to keep user's experience inline with the overall goals

Foster a culture of experimentation

• Update marketing stack to launch A/B tests without development
• Create 1 culture deck and run workshops to support the new culture
• Launch incentive system for best performing employees

Hire and manage growing team

• Implement OKR and performance KPIs for employees
• Hire 2 new marketing managers with coding experience
• Establish weekly 1on1 meetings

Reduce marketing spend on all third-party platforms

• Create 1 report with suggestions to cut Google Ads spend by 10%
• Create 1 report with suggestions to cut Facebook Ads spend by 10%
• Create 1 report with suggestions to cut Amazon Ads spend by 10%