Product Designer OKR Examples

Develop a set of actionable metrics to measure UX

To build a new version of our product we need to create an outstanding experience using data

• Get 3 Mixpanel reports from marketing and provide UX metrics to include
• Get UX metrics approval from Head of Design and create a tracking plan with marketing dev team
• Create 3 new UX metrics dashboards by the end of December

Rework visual design system and add language and speech modules

Evolve our internal design system including language and speech

• Get a speech keyword report from the Alexa team with the top 500 speech queries
• Create customized 500 new recorded answers to queries by Danna
• Develop 1 new design language system to cover all elements from the current visual design system

Explore new ideas and create a prototype of a new payment flow version

Develop new user experience for our payment flow

• Run 3 design sprints with a focus on payments with our fans (most active customers)
• Create 3 versions of a new payment flow and run 10 usability tests each
• Provide the final version of the new payment flow as a Figma file by the end of July

Increase user engagement and satisfaction

Designs and creates user-friendly and aesthetically pleasing digital products

• Design and implement new user interface that improves user experience by 30%
• Conduct user research and gather feedback to improve product design
• Create and implement new design system that streamlines design process and increases efficiency by 25%

Increase revenue and market share

Designs and creates user-friendly and aesthetically pleasing digital products

• Design and implement new features that increase user conversion rate by 20%
• Collaborate with marketing team to design and implement new pricing and subscription plans
• Design and implement new product packaging and branding that increases product visibility and recognition by 15%

Improve the UX of the customer experience

Execute design work

• Increase customer satisfaction ratings by 10%
• Reduce customer churn by 5%
• Increase number of positive customer reviews by 20%

Foster a customer-centric culture

Bring user needs to cross-functional team

• Increase number of customer feedback sessions by 25%
• Increase number of customer insights incorporated into product roadmap by 40%
• Increase number of cross-functional team members who understand customer needs by 50%

Use data and feedback to validate design decisions

Incorporate data and feedback into design

• Increase number of usability tests conducted by 50%
• Increase number of design decisions based on data and feedback by 75%
• Increase customer satisfaction ratings by 5%

Improve efficiency and collaboration in cross-functional teams

Adapt processes for cross-functional team

• Reduce time spent on design iterations by 20%
• Increase number of cross-functional team members involved in design process by 30%
• Increase number of successful design launches by 25%

Handle complexity and changing priorities

Manage multiple work streams

• Increase number of concurrent projects managed by 50%
• Reduce number of overdue projects by 25%
• Increase number of completed projects on time and within budget by 30%